![]() Meanwhile, the store’s location – Ealing – is over an hour away from central London. Retail Gazette also found that the receipt took a couple of hours to come through, so the shopper is left with no clue as to how much was spent in store immediately after leaving. This stirs up the idea as to whether the store is a fad, or whether customers will warm up to this new way of shopping. While non-essential stores remain closed under lockdown, the store was undoubtedly filling up with eager shoppers looking to occupy their spare time. They are billed once they exit the store, with Amazon also recording the amount of time spent in there.Īlthough Amazon Fresh has presented a clean, organised and efficient store, the hundreds of cameras dangling from the ceiling gave the store a dystopian sense. While customers don’t need to interact with a member of staff, the store still employs about 30 people and has around five workers on site at any time to handle queries, restock shelves and prepare food.Ĭustomers can enter the store and avoid trolleys, speed-packing at the till or having to deal with cash and card payments. Amazon Fresh has an enclosed alcohol section where shoppers must be checked for ID.Īmazon Fresh has endeavoured to create a hassle-free shopping experience for customers. Once ID has been approved, customers can observe the alcoholic range, which is located in an enclosed section of the store. Amazon Fresh’s non-food aisle offers merchandise and everyday essentialsĪmazon Fresh also has an alcohol selection in store, but this requires a store employee to check for ID. Amazon Fresh also offers a Free From range.Ī non-food aisle is also on display, featuring Amazon Fresh merchandise along with batteries and birthday cards. The store also offers a Free From section for customers with gluten allergies. Customers can show their medicine coasters to Amazon Hub to pick up what they need. In the pharmacy section, there are coasters that customers can take to the Amazon Hub to exchange for medicine. ![]() Fresh goods are baked on site with Amazon’s own bakery. Amazon Fresh offers its own meal deal.Īmazon Fresh also offers a bakery section with fresh bread baked on site. The meal comes at its standard price, then customers can add any drink and snack on top for £1. The meal deal section offers a variety of meals, snacks and drinks. The store also offers an Amazon meal deal, which retailers such as Tesco, Boots and the Co-op currently offer. Customers can pick up and return Amazon items at Amazon Hub in-store. The Amazon Fresh store also features an Amazon Hub, where customers can pick up and return items that they have bought online from the retailer. Anything they put back on the shelf is removed from their virtual cart. The bill is automatically charged to a shopper’s Amazon account when they leave the store.Īnything a customer takes off the shelf is automatically added to their virtual cart. Cameras detect customers’ movement around the store as well as products chosen. Sensors on the shelves detect when an item has been removed while cameras and other technology backed by AI monitor individuals’ movement around the store and the goods chosen. Shoppers can pick up the goods they want without scanning them or even visiting a till. Upon entering, customers can choose between a free paper bag or a £1 reusable bag to place their goods in. Customers have to scan a QR code to gain entry. Amazon stocks its first ever own grocery brand at the store – By Amazon.Ĭustomers must scan in a code on their phone using the Amazon app in order to enter the Amazon Fresh store. Retail Gazette visited the Ealing store, which stocks about 10,000 grocery products including brands such as Heinz and Kelloggs, and items from Morrisons, Booths and Mindful Chef.Īmazon also stocks its first own-brand grocery range – By Amazon – which includes frequently bought items such as milk and bread as well as pizzas, dips and cakes. The 2500sq ft site looks like a regular store. Both stores are 2500sq ft, making them smaller than regular supermarkets, but still larger than a convenience store. Within two weeks, a second store opened at Wembley Park, also in west London. ![]() ![]() It then opened the first ever Amazon Fresh store in LA in August last year, this time a full-sized physical grocery store compared to the convenience format of Amazon Go.Īmazon opened its first ever Amazon Fresh store outside the US on March 4 in Ealing, west London. The tech giant has opened a batch of contactless convenience stores across the US already, all of which trade under the Amazon Go fascia. The Amazon Fresh store is a contactless grocery shop available to anyone with an Amazon account.Īmazon Fresh was initially launched as an online-only grocer for Amazon Prime members in the UK in 2016, and is currently available in a limited number of postcodes.
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